22 Best SEO Tools in 2025: Free & Paid Options

Another feather in SE Ranking’s cap is its Google Business Profile monitoring. This feature keeps tabs on essential metrics like search appearances, website visits, direction requests, and phone calls all in one place. Plus, any profile updates you make in SE Ranking sync directly to your Google Business Profile, which saves a ton of time when managing multiple locations. I sifted through a ton of SEO software options (including ones I use regularly) to find what I think are the best SEO tools around. We independently review every app we recommend in our best apps lists. When you click some of the links on this page, we may earn a commission.

The tool also gives competitor analysis based on the top 30 keyword rankings to help businesses make the best strategy decisions. However, Clearscope contains only limited keyword research features, especially compared with all-in-one options. Reviewers comment that they find the readability and content scores useful as well as the detailed feedback on areas of improvement. To make the writing and editing process easier, the tool analyzes content before publication from Google Docs and WordPress, but Clearscope does not work with all CMS.

Interpreting SEO Analysis and Fixing Common Issues

You can view your Google Search Console report and see the top 50 search terms your website ranks for. If you want detailed SEO reports and SEO analysis features, then premium plans start at $117.33 per month (billed annually) and give you full access to website, SEO, and traffic data. We use Semrush here at WPBeginner for a lot of SEO tasks like tracking keyword rankings and keyword research. Just enter a topic, and you’ll get evergreen topic concepts with engagement scores and linking domain stats, along with common questions related to the topic. Next, you’ll see detailed projections for what your content will need to succeed based on ranking posts, including word count, content format, and post type (like “What Post” vs. “Why Post”). Finally, you get suggestions for publishing times and social media platforms to share it on.

• With a passion for content creation, she creates value through editorial storytelling, data-driven insights, and captivating visuals.
• Google Page Speed Insights is a free tool accessible to businesses of all sizes, website owners, and developers.
• Additionally we provide a clear, actionable, prioritised list of recommendations to help improve.
• I recommend using this tool for creating SEO-friendly drafts, especially if you’re not an SEO expert.

Website Traffic Checker

Our experts can help you to select and implement the most relevant keywords for your audience, which should improve traffic to your site significantly and immediately. For the content of a page, it is important that you stand out from the competition and answer your users’ questions as best as possible. Keywords play SEO Anomaly an important role in aligning and narrowing down your content.

The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. In addition, this content may include third-party advertisements; a16z has not reviewed such advertisements and does not endorse any advertising content contained therein. Search is just beginning to shift, but ad dollars move fast, especially when there’s arbitrage.