What Does A Copywriter Do? Everything You Need to Know to Start Your Copywriting Career

Guessing whether SEO or LinkedIn will be the better channel for copywriters in 10 years is a bit like guessing whether Bitcoin or Ethereum will have a higher market cap in the same time period. The past and present both point to SEO having more full-stack developer staying power, but the future is likely to be so volatile, picking a winner is pure speculation at this point. There was once a time when people were experiencing this same level of success on Facebook.

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The hardest part of becoming a copywriter is getting over the beginner’s hump and getting your first client. Once you land your first client, everything else becomes much easier. After all, you’ll be a “tried Copywriter (EN) job and true” copywriter at that point, making it easier to land new clients.

How To Get Started As A Copywriter With No Degree Or Experience

Marketing is a creative and exciting field—and one where an undergraduate degree will open better opportunities. I don’t actively recommend this strategy to new writers for a few different reasons. With enough posts over time, however, the trickle of benefit from each post turns into a stream of leads and opportunities. High-end guest blogging as a recurring leads strategy essentially means that you are frequently publishing guest posts on high profile websites. The goal of Search Engine Optimization (SEO) is to get Google to send leads to your website monthly, weekly, and even daily.

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However, it’s a great place to start if you aren’t interested in freelancing. Now that you have a niche chosen and a portfolio, it’s time to start landing clients. You’ll never feel 100% ready for this step, so don’t use any nervousness as an software quality assurance (QA) analyst excuse to procrastinate. Your portfolio is fine (and even if it isn’t, you won’t find out until you start trying to land clients).